By Jove was as far as we know the very first in the UK using a light cooling effect on a dessert eliquid to enhance the overall flavour, with our signature stewed rhubard that is sweet and tangy but not sharp coupled too a delightful whipped cream we added a tiny hint of something cold but not add any throat hit. Since 2014 it has amassed an army of fans with it's true to life flavour and well balanced creation it delivers a fruit lovers dream as well as for those who love dessert juices. 

The balance of creams and a light cooling sensation brings to mind the sensation of a chilled cream desert right out of the fridge and By Jove has become not only one of our most recognised and loved flavours since launch but also a permanent fixture in our  best sellers list too. If you want a flavour that is different from anything else, sometimes challenging to the taste buds but oh-so refreshing then By Jove should be right at the top of your wish list.